Bloomsbury Fashion Central - Bloomsbury Fashion Business Cases
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Bloomsbury Fashion Business Cases

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Person dressed in a skirt and low black heels walks past the Chanel logo

Branding

A pedestrian seen walking past the American multinational fashion brand Calvin Klein store in Hong Kong

Marketing, Advertising and Promotion

Buyers look at clothes after a fashion show at the South African fashion week in 2010

Buying

Interior of DKNY store in Liverpool, United Kingdom

Merchandising

Two people look at clothing racks at an outdoor market

Consumer Behaviour

Truck-sized shipping containers stacked in the Port of Los Angeles in 2002

Supply Chain Management

Two stacked suitcases with H&M Conscious branding

Sustainability

A fashion design sketch on white paper, next to a pair of scissors

Product Development

The knitting workshop floor inside the Tricots Saint James garment factory, France

Textiles

A poster with the text

Ethics

Audrey-Laure Bergenthal poses next to a robotic mannequin

Entrepreneurship

Members of a catwalk show audience film with their phones

Fashion Media

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